Our DNA
Our DNA
What we stand for
We are mountain sports pioneers.
As Europe’s leading backpack manufacturer, we have been shaping the international mountain sports scene for more than 125 years. Our product innovations, German craftsmanship, and cutting-edge designs result in products that are without compare.
And it’s how we help you enjoy the mountains and nature to the full: deuter gives you that freedom. And yet we also aim to protect the natural world we love for future generations.
So we take our responsibility toward people and planet seriously: by using resource-efficient manufacturing, making long-lasting products, and fostering fair working conditions. In the hope that we can share our love of mountains with you for many years to come.
What drives us
The deuter brand not only stands for exceptional products made for people who like to push their physical limits, explore new places, and break new ground. It also embraces our passion for giving them the freedom to pursue their love of mountain landscapes to the max. It’s this combination that makes up the deuter brand. It’s what defines our mindset, our vision, and the way we work together.
How we are doing it
Our deep sense of responsibility toward people and nature guides our actions as a company. This is how we create space for growth and creativity, inspiring people around the world with our unmistakable designs and innovative, sustainable solutions.
What’s important to us
Our brand values are based on three principles. Mountain sports – because we are mountain athletes through and through. Mountain sports shape our brand as well as our values and ambitions. Responsibility – we adopt for ourselves, our employees, our products, our customers and our planet. This responsibility is reflected in our ethos and actions as well as in the measures we take to protect what we love for future generations. And excellence – thanks to the skills and experience gathered over 125+ years that flow into our products on a daily basis, making these practical goods into your favorite partners for many years of outdoor enjoyment.
code of conduct
Please familiarize yourself with our Code of Coduct, which outlines the standards and behaviors we expect in our community to ensure a respectful and inclusive environment for everyone.
See below to view the full document.